Get The Clients: How To Win The Personal Trainer Marketing Game

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By casey kaldal

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Get The Clients: How To Win The Personal Trainer Marketing Game

A successful business comes from exploring potential marketing actions that are cheap but will yield you maximum income.

Even if your marketing budget is super thin, here are some ideas that you can use to enrich your business. All you need is time and a good plan.

To start off, your own likable personality and positive outlook are your greatest attributes. These attributes will surely take you where you want to be. You want to come across as friendly and trustworthy.

If a person doesn't like you, they are probably not going to choose you as a trainer. The best way to meet potential clients is to actually get out and meet people.

Spend time in the gym chatting with members; hit the tennis courts or even the golf courses.

Obviously, talk alone can only do so much for you. You always want to have business cards on you to hand out to people you meet. A well designed business card will create a very professional impression towards your potential clients. Printing out cards on your printer at home won’t cut it. Invest in quality business cards - it's possible to get them done at a very reasonable rate.

Have you ever wondered why most Real Estate Agents have their picture on their card?

They know that if someone sees their face they're more likely to keep the card. So have you’re mug shot taken and place it on your card.


A good way to separate yourself from all the other trainers is to promote what makes you a unique trainer.

What do you do well?

Saying that you are a personal trainer can be vague in terms of what you really do. Do you have an expertise in helping seniors? Are you looking for high level, competitive athletes? Are you more interested in fitness beginners? Knowing which market you cater to allows you to figure out how to market yourself and distinguishes you from the other trainers.

If it's free, it catches people's attention. If you w ant to attract more people to your business, giving out free personal assessments or sessions to clients who make referrals is a good way to go. Personal assessments will help potential clients clearly see the need for a personal trainer like you. This is a great chance to exhibit your great people skills and use them to get the client.


Since you now have some new clients, you can allocate more funds for marketing. Lots of weekly local newspapers offer very affordable rates for business card size ads. It can help you to promote yourself to the widest market possible and at the same time, fill up the other time slots.

Following these simple, effective and yet economical tips will swell your schedule with training sessions. Putting in the effort now will lead to a regular client patronage and financial freedom to come.

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Comments

sivakumar 2 years ago

Very very nice article to read

Rajalkshmi 2 years ago

Nice article and good matter

janucece 2 years ago

This article is very useful.

Ajoop  2 years ago

Nice article

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